SERVICES FOR PUBLISHERS

A comprehensive strategy for proactively maximizing advertising revenue and managing operational imperatives is critical to sustained growth. Ramona delivers strategic and technological solutions that are infused with revenue, data, and yield management principles and techniques, as well as industry best practices.

Regardless of the scope or complexity of the engagement, her approach is simple: To gain a deep understanding of her clients' specific business challenges that includes rigorous, data-driven analysis and a detailed discovery process to support the development of effective and executable recommendations rooted in the relentless pursuit of operational excellence and revenue growth. Ramona partners with her clients to design engagements that are customized for each organization's unique structure, culture, and business goals.

Technology

Vendor Assessment & Selection Guidance
Technology Stack Analysis & Development
Programmatic Strategy & Execution
Large-Scale Implementations, Migrations & Integrations
Data Management & Governance
Consumer Privacy Regulation

Revenue Management

Post-Cookie Planning Strategies
Viewability Optimization
Audience Data Management & Governance
Principles, Tactics & Techniques
Pricing Strategies & Trends


Go-To-Market Strategies

Product & Services Gap Analysis
Consultative Sales Processes & Tools
New Marketplace Opportunities
Client Engagement Planning
Sales Material & TraininG

Digital Advertising Strategy

Programmatic + Direct Sales Strategies
Consumer Privacy & Brand Trust
Audience Data: First & Third-Party
Ad Products: Display, Mobile, Video, In-App, Podcast, New Formats
Workflow & Process Re-Structuring

Industry Education

Digital Advertising 101
Viewability & Measurement
Programmatic vs Direct Ad Sales
Industry Standards & Guidelines
Mobile (Mobile Web & In-App Advertising)

SERVICES FOR AD TECH PROVIDERS

The digital advertising ecosystem is complex and cluttered. Ramona partners with her technology clients to develop a flexible strategic framework for navigating and competing in a constantly challenging and evolving marketplace.

Having intimately experienced both sides of the technology vendor and publisher relationship, she can seamlessly translate customer needs and requirements into innovative product capabilities that differentiates her clients’ technology solutions from competitors—but more important, delivers truly meaningful tools that simplify and drive profits for their customers’ businesses.

Product Development

Requirements & Functionality
Reporting Enhancements
Roadmap Priorities Guidance
Industry Standards Recommendations
Strategic & Operational Capabilities