Industry Work
Prior to launching her consultancy, Ramona spent five years representing LPI Media/PlanetOut, Rapt, and Microsoft on IAB committees, working groups, and task forces.
During the first decade of her consultancy, Ramona worked with the Interactive Advertising Bureau (IAB) and the IAB Tech Lab on major industry initiatives. She managed the Ad Tech Advisory Board, Ad Ops Advisory Board, and dozens of committees, task forces, and working groups that were focused on solutions for critical industry issues in the form of protocols, standards, guidelines, technical specs, best practices, principles, and implementation guidance. She feels privileged to have worked with some of the best minds in the ad technology and operations industry.
She continues to consult for the Digital Advertising Alliance (DAA) on programs, guidelines, and marketing initiatives.
Ramona managed the Ad Tech Advisory Board, Ad Ops Advisory Board, and dozens of working groups and task forces focused on solving major industry issues in the form of protocols, standards, guidelines, technical specs, best practices, principles, and implementation guidance.
— Ad Classification Initiative
— Ad Verification Working Group
— Digital Advertising Invoice Taskforce
— Digital Advertising Workflow Working Group
— Digital Audio Working Group
— Digital Video Working Group
— eBusiness Working Group
— Open Direct Working Group
— Podcast Technical Working Group
— Terms & Conditions 3.0 Working Group
— Viewability & Measurement Working Group
The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across the industry for relevant digital advertising, providing consumers with enhanced transparency and control through principles that apply to multi-site data and cross-app data gathered in either desktop, mobile web, or mobile app environments. Ramona’s work involves managing working groups and developing creative guidelines and implementation guidance for the WebChoices and AppChoices program including:
— Online Behavioral Advertising Self-Regulation Technical Specs, Creative Specs & Implementation Guidelines
— YourAdChoices Icon & Ad Marker Creative Guidelines
— YourAdChoices Ad Marker Creative Guidelines for Video
— CCPA Privacy Rights Icon Creative Guidelines
— Political Ad Icon & Ad Marker Creative Guidelines
Developed the Ad-ID Digital Advertising Go-to-Market Strategy to articulate the strategies and tactics necessary for widespread industry adoption and usage of Ad-ID by advertisers and their digital agencies. Ad-ID ensures every media asset is uniquely identified, improving the workflow between advertiser, agency, vendor, and publisher to improve digital media supply chain efficiency. (Advertising Digital Identification, LLC is a limited liability company of the American Association of Advertising Agencies and the Association of National Advertisers.)
“Thank you. (Your presentation) was really superb. You brought it together effectively, efficiently, and elegantly. Much appreciation.” — Bob Liodice, CEO, Association of National Advertisers (ANA)