ABOUT RAMONA

Ramona Gonzales has spent her career at the intersection of media, technology, and imagination. She began in print, moved swiftly into digital when the web was still finding its shape, and has been helping define what comes next ever since. Her path has carried her through editorial desks, agency war rooms, and tech-lab whiteboards—each chapter layering strategy, creativity, and execution into a single throughline: making media smarter, more human, and more accountable.

Through her consultancy, Ramona draws on decades of experience building, marketing, and growing digital brands and audiences. She’s advised leading publishers, technology providers, and trade organizations including the IAB and IAB Tech Lab, the ANA, and the Digital Advertising Alliance (DAA). Along the way, she’s helped shape many of the standards that underpin today’s digital advertising ecosystem—everything from ad verification and viewability to programmatic automation, measurement, and consumer privacy through the YourAdChoices program.

Her earlier work helped set the stage for this broader view. She led digital media operations and product strategy for LPI Media, home to Out and The Advocate, consulted for Microsoft Advertising and Rapt, and served as Director of Content Strategy at Ogilvy Interactive during the first wave of online brand building. Long before “digital native” was a term, she helped launch SesameStreet.com as one of its original producers at Children’s Television Workshop and was the founding editor of Latina magazine—the first national publication for Hispanic women in the U.S.

Having witnessed the industry’s breakneck evolution up close, Ramona is intent on helping it mature responsibly. She advocates for standards and self-regulation that protect consumers and publishers alike, supports fact-based journalism, promotes responsible AI adoption, and pushes for decarbonization across the ad supply chain. Her work is grounded in a belief that technology can serve both business and the public good when guided by transparency and integrity.

When she’s not consulting or speaking about the future of media, Ramona is likely walking or cycling along the beach, experimenting with new recipes, tending her garden, or redesigning a space for someone she loves—quiet, creative moments that recharge the same curiosity and care she brings to her work.