about

Ramona Gonzales is a media veteran—her extensive experience spans online publishers and interactive agencies, as well as technology companies. She offers a mix of skills and perspective honed from 17 years of developing online brands, properties, and audiences; managing an online business; consulting for major online publishers and media companies; and dedicated participation in industry issues.

•  Successful launches of offline/online brands
•  Leadership roles in operations/P&L, sales, and strategy
•  Proven experience in driving revenues for online publishers as well as establishing operational excellence in process, data, people, and technology
•  Advanced expertise in advertising yield management strategies

Gonzales' in-the-trenches exposure to the constantly-evolving challenges of the online industry—coupled with her notable passion and continuous leadership in this arena—makes her singularly qualified to deliver meaningful insights, growth-driven strategic and tactical guidance, and executable strategies for move-the-needle impact.

Ramona Gonzales consults for online publishers, media companies, the Interactive Advertising Bureau (IAB), and AdMonsters' Professional Services (Consultant-at-Large). She frequently speaks about revenue, yield, and data management.

Work History
Consulted for online publishers and media companies for Microsoft Advertising and Rapt. Clients included Shutterfly, Cox Newspapers, Massive, and Mindset Media.

As Director of Digital Media, led LPI Media's digital media operations, P&L, strategic direction, business goals, and product development.

Oversaw the assessment, definition, and organization of interactive content for major clients at Ogilvy Interactive (Director of Content Strategy in the Information Architecture Group).

Launched Latina magazine, the first national magazine for Hispanic women in the US.